|How We Started
The Tocchini family’s long involvement in the Western states’ film entertainment stretches back to 1926. At that time, Dan Tocchini Sr. constructed one of the first movie theatres in Santa Rosa, California, the Strand Theatre. The Strand Theatre showed the first “talkies” in Santa Rosa. Dan Tocchini Sr. developed and operated an impressive circuit of theatres throughout Northern California, including the Rose Theatre, the Empire Theatre, and the Roxy Theatre in Santa Rosa; the El Rey Theatre and the Analy Theatre in Sebastopol; and the Mystic Theatre in Petaluma. In 1957, the senior Tocchini shifted control to his son, Daniel F. Tocchini, who added the Cal Theatre and the Parkway Auto Movies in Petaluma.
In 1972, Daniel F. Tocchini first established the theatre company that later became Santa Rosa Entertainment Group (SREG). Santa Rosa Entertainment Group initiated an aggressive plan to build a circuit of premier multiplex theatre facilities including the Rockridge Cinemas in Oakland and the Lakeside Cinemas in Santa Rosa.
SR Entertainment Group is still a family-run company that operates, designs, builds and renovates theatres. SR Entertainment Group also “buys and books” film, manages concessions and performs other administrative functions for a growing network of motion picture theatres and independent exhibitors.
SR Entertainment Group operates many state-of-the-art megaplexes in California including: the Roxy Stadium 14, 3rd Street Cinemas 6, and Airport Stadium 12 in Santa Rosa; the Sierra Vista Cinemas 16 in Clovis; the Lodi Stadium 12 in Lodi; the Plaza Cinemas 14 in Oxnard; the Roxy Stadium 11 in Camarillo. These remarkable state of the art complexes feature large snack bars as well as the ultimate in picture & digital sound presentations and some giant auditoriums with wall-to-wall screens.
Unlike other major theatre chains, Dan Tocchini, President and CEO, along with his wife, Amy, Secretary/Treasurer oversee a small, local office staffed with dedicated professionals. Neil Pearlmutter, Vice President, oversees acquisitions, technology, purchasing and construction. Leading Operations is Regional Manager, Keith Bouvette. Administration is conducted by Corporate Administrator Joe Luis. The film booking and buying department is run by Mike Timko and his assistant Caleb Dix. Accounting responsibilities are managed by Sue Cozad, Controller, along with her bookkeepers, Michelle Ivashkevich, and Nicole McMurray. Corey Tocchini and Gwen Adkins manage marketing and advertising. The Tocchinis are proud of their local staff. “They are some of the finest people I have ever had the pleasure of working with,” Dan says, “They feel like family."